My design process

As a UX/UI designer, I rely on design thinking as my primary approach to problem-solving. This iterative and user-centric process involves gathering data about users' needs, creating design artifacts to address those needs, and testing those artifacts with real users. Along the way, I work collaboratively with stakeholders and team members, and I strive to balance business goals with user needs. Through multiple rounds of testing and iteration, I refine the design until it aligns with users' expectations and achieves the project objectives.

design process chart

  • Stakeholder interviews

  • Expert interviews

  • User interviews

  • Surveys

  • Data analysis

  • Competitive research & analysis

  • Heuristics

Discover:

  • Affinity mapping

  • User journeys

  • User stories

  • Empathy maps

  • Personas

  • Problem statements

  • Jobs to be done

  • UX strategy

Define:

  • Concept sketches

  • Brainstorming

  • Ideation workshops

  • User flows

  • Wireframes

Ideate:

  • Low fidelity prototypes

  • Hight fidelity prototypes

  • Interactive prototypes

  • UI design

  • Design system

Prototype:

  • Dev handoff

  • Design QA

Implement:

  • Usability testing

  • A/B testing

  • Data analysis

  • Measure success

  • Hypotheses for optimisation

Test & learn:

Design Sprint

As a designer who has taken the Design Sprint Masterclass by Jake Knapp and AJ&Smart, I am now equipped with a powerful tool that allows me to quickly ideate, prototype, and test solutions to complex problems in just five days.

The Design Sprint methodology provides a framework for collaborative problem-solving, which enables me to work closely with my clients to better understand their needs and goals. By breaking down a project into smaller, more manageable steps, we can iterate rapidly and arrive at a solution that has been tested with real users in a fraction of the time it would take with traditional design methods.

Whether it's developing a new product, improving an existing service, or solving a business challenge, the Design Sprint has become an integral part of my design process, and I am excited to continue using this approach to deliver impactful solutions for my clients.